10 Keys For an Outstanding Mobile App Marketing Strategy!

After reaching an agreement to create a mobile app for your business, (click here to read the full article)

And after knowing how to come up with the perfect idea for your business mobile app, and whether it would be a free or paid app.

(click here to read more about how to get the perfect idea for your mobile app)

In addition to knowing all the secrets of the mobile applications (click here to learn more about the secrets of the mobile apps)

Your awesome “One Million App” is ready for launch. But, How?!

How to market for your mobile app in the best way?

We‘ve mentioned this before in a hurry in, Dream Big With your “One Million Mobile App”!

Here we will be explaining in more details, How you would market for your mobile app in the best way.

Check the points we’ll be covering in this article:

1- Pre-launching teasers.

2- Promo videos for the usage of the app and it’s importance.

3- Give great attention to SEO and ASO.

SEO

Creating a landing page for your mobile app.
Create a blog, community page to share the app news and to allow users to add comments and share their stories about your app.

ASO

A captivating, yet a descriptive app.
Attractive icon.
Best keywords.
Screenshots to point out key features.
Description why customers would download the app.

4- Promote your app in your email.

5- Help users promote your app.

Add an in-app “tell a friend” feature.
Add share to social media buttons.
Offer discounts and special coupons.

6- Reach out to influencers to endorse your app.

7- Exchange ad space with other mobile apps.

Appsfire and AdMob are two of the most known in this kind of service.

8- Stay Social.

Organically.
Using paid ads on Facebook, Instagram, .. etc. & Google ads to promote your application on other apps.

9- Consider Alternative App Stores.

10- Apply for Awards.

# First Pre-launching teasers

Before even launching your mobile app, keep in touch with your target audience.

Try to create a social media profile for your mobile application or share some teaser on your existing business profiles.

Building a great audience starts even before launching your mobile app. Sharing some teasers will make your audience eager to know more and will keep them tuned.

In addition, you can ask questions, surveys that might be useful in developing a brilliant code.

Moreover, you can learn more about your audience, their interests, and preferences.

# Second Promo videos

The second step, right after launching your mobile application is, Creating promo videos for the usage of the app and its importance.

Additionally, you can also create step-by-step tutorials for the important features and how it’s impacting your audience lifestyle in a better way.

These videos will bring you closer to your audience and will bring your audience closer to your mobile app.

They say “picture is worth a thousand words”, well videos is even better.

According to “tubularinsights”, the number of video viewers has been increasing rapidly in recent years.

As a result, the views of brands have increased 99% on YouTube and 258% on Facebook between 2016 and 2017.

Not to mention, you can promote these videos through social media platforms.

# Third Give great attention to SEO and ASO

In case you are not familiar with these two words, we will give you a quick explanation for them.

SEO “Search Engine Optimization”, it’s the process of optimizing your social media platforms, website, and application.

Similarly, ASO “App Store Optimization”.

In particular, to boost their online visibility when people try to search for similar products or services.

To explain further, the internet in general and Google, in particular, is working with technology like crawlings.

These crawlings are scanning your website, app, social media profiles to find matches for what people are searching.

Giving priority to SEO and ASO allow you to reach more people searching for relevant or similar products/services.

In addition, allow you to promote your website, mobile app organically; the more you keen on keeping on SEO and ASO track the better your online presence will be.

Now, after knowing the importance of SEO & ASO, let’s talk about the best practices to work on them and get the best results.

Creating a landing page for your mobile app.

It’s very important to create a landing page for your mobile app on your website.

If your business doesn’t have a website, you’re missing a lot; stay tuned for our upcoming series of articles website development. Reasons to have a website and best practices to get the best results.

A good landing page could be the link that would connect you with your audience and even the whole world.

How to get a good landing page?!

By making it:-

Simple use simple designs with comfortable colors for the eye.

Make sure you include some call to action buttons, download the app, follow up on Twitter, etc..

Funny “interactive” by sharing some good feedback, life-changing moments, videos “if applicable” for your audience who already use your mobile app and think it’s awesome.
Informative you can include important screenshots for your mobile application, step-by-step tutorials for the important features of your mobile app and how it’s impacting your audience lifestyle in a better way.

Connected mention your social media platforms like Facebook, Instagram, Twitter…etc.

To make it easier for you to connect with your audience around the different social media platforms.

Create a blog

Creating a blog, community page or group to share the app news and to allow users to add comments and share their stories with your app.

Interaction: the more space you give to interact with your audience is better.

People love sharing; try always to encourage them to talk about your app, how it ease their lives.

Of course, you can get negative feedback, but you can make benefit out of these negative feedbacks by working on these weak points in your app or service.

As shown in the picture below 4 out 5 top searches are qualified blogs about the mobile apps.

When it comes to the ASO “App Store Optimization”, it might differ in some points but after all, both SEO & ASO aim for the same thing.

Some of the factors that affect the ASO ranking:-

App Name & keywords:- Including keywords in your app name help you to boost your app rankings.

App Size:– the smaller size your app is the better

Make your app smaller is than 100 MB.

Subtitles “iOS” Subtitle is indexed in app store search.

Including keywords and call-to-action will help you to boost your app rankings.

App description keywords:

While it’s not indexed in iOS app store search, it’s indexed in Google app store search.

Make sure to include sensible sentences with relevant keywords in your app description.

Mention the benefits of your app in the first three lines where visitors can easily see.

While you can highlight the features of your app using spacing and bulleted in the expanded description.

In the Google app store, you can also add some emoji as well to your description.

At the same time, you need to keep it short; as 90% of the top 100 apps use between 589 and 3385 characters.

App screenshots

Use your best screenshots in the first 3 images.
Keep them vertical (portrait).
Stick to ONLY one key message per screenshot.

Ratings

You need to get 4 stars or above otherwise, people will be less likely willing to download your app.

Visitors see your ratings and your users’ feedback to take their decision whether to download your app or not.

Also, you need to maintain good users’ satisfaction and good feedback.

Updates

Launching your app is not the end of the story, you need to keep your mobile updated.

Real- life- time testing by your users will reveal some mistakes you should work on and will give you some other new ideas to implement.

Make sure you have a new updated version every month, use push notifications to alert your users about this update.

# Forth Promote your app in your email

Once you have your mobile app in the market, include its download page in your email signature.

It’s not only a way to promote your mobile app but it’s also a professional way to show to your clients, competitors that you can stand out of the crowd.

# Fifth help users promote our app

Everyone knows that the word of mouth has a very powerful impact on the marketing strategy.

If people are happy about your mobile app, they will most likely recommend it to their family and friends.

You need to do some steps to ease the spreading of the magic of “the word of mouth”.

Add an in-app “tell a friend” feature.

Allow users to invite their friends to download and use your mobile app.

Those who have been referred /invited to your app bu a friend are more likely to download and to use your mobile app than other people.

Add share to social media buttons.

People are most likely use the social media applications more than one time every day.

Encourage users to review, share, with their friends on the different social media platforms; like Facebook, Instagram, Twitter …et.

Offer and special coupons

You can encourage more people to download your mobile app by offering special offers or coupons for special discounts or services.

This could be a useful tool if you have an actual store you promoting for products/services.

# Sixth reach out to influencers to endorse your app.

What is an influencer?

An influencer is someone who is well known on social media, with too many followers or fans that are willing to follow suit.

People will be likely accepting and following your brand if their beloved influencers endorse your product/service or app.

Their opinion or recommendation for your product/ service will encourage their fans and followers to follow you.

# Seventh Exchange ad space with other mobile apps.

Furthermore, you can create specific ad spaces to exchange ads with other mobile apps.

This exchange could be for an amount of money for the large mobile apps.

On the other hand, you can get paid, when Google might show some ads on these ad spaces you have created.

# Eighth Stay Social

Your social media platforms are not only to promote your products/services.

In other words, you need to use your different social media platforms to stay connected with your audience.

Building rapport with your audience will not only help your brand to grow but will also grab more audience to you.

Working on your social media platforms to get the best results “organically”(without the paid ads).

It’s not only important to post regularly but also you need to know :

(What to post – When to post it – How often to post ).

1) How often to post

according to a recent research done by socialbakers, they found that to maintain good engagement with the social media platforms you need to post:-

– at least one time on Facebook

– at least one time on Instagram

– at least 3 tweets on twitter

2) When to post

What would be the best time for the highest engagement with your audience?

There are no fixed rules for the perfect time, you will need to discover this time by yourself and how responsive your audience is.

3) What to post

In order to get the best results, you should use a different type of content, depending on only one type wouldn’t provide you with the maximum benefit.

Some of the posts we will use for you:-

Engaging posts: to encourage the audience to take actions “like, comment, share”.

Informative posts: enriching the audience by information about your services or your field in general.

Promoting posts: sharing recent offers, updates, encouraging an audience to download the app.

Entertaining posts: we use this type of posts to communicate with your audience in their own language by sharing their interests.

On the other hand, you need to use paid ads as you can’t rely on the organic posting all the time.

For instance, a few months ago, after improvements on Facebook, it’s focus became more concentrated on friends and family.

This affects less organic exposure for the businesses and service pages (Mark Zuckerberg killed organic reach).

Therefore, reliance on organic reach wouldn’t be sufficient and funded advertisements must be used to reach better results.

#Ninth Consider Alternative App Stores

Even though Google play store and apple app store are having the highest share of users, there are a lot of other app stores you can share your mobile app on.

You should consider adding your mobile app on different and other app stores either Android or iOS.

The more you share the more people would see and download your app.

The following chart shows the number of apps on top Android App Stores, in millions: